2017 Online Shopping Forecast

I recently attended a Brick Meets Click webinar sponsored by Unata on the 2017 Online Shopping Forecast. The panel from Unata and Brick Meets Click reviewed their finding from a survey of 500 consumers to understand industry trends and predict what we’ll see in the upcoming year.

In 2016 one in five shoppers had an online purchase, that will likely increase to one in three this year. For traditional retailers that can seem worrisome but online shoppers aren’t abandoning stores, their digital purchases are value adds to their typical shopping trip. Additionally, shopping online can create a new type of loyal customer, 80% of online shoppers are repeat consumers. The online shopper spans many demographics and can represent a significant increase in sales for your store.

While we expect continued growth in the upcoming year online shopping is still a differentiator and stores offering the service are better poised for success with changing consumer trends. As a differentiator we will see customers willing to change their preferred shopping location to one with online capabilities. As with any new service offering it is imperative to tell your consumers if you offer online shopping. 41% of shoppers surveyed didn’t know if their stores offered online shopping. When you build your marketing strategy think outside of your typical promotion methods by including information on your website, social media, direct-to-consumer emails, and especially through educating your employees. Your employees being able to explain the features and benefits of an online shopping program can personally encourage shoppers to try the new system. Getting customers to your online shopping site is the first step, you have to delight them with the experience from beginning to end. 68% of shoppers would switch providers for a better experience. The key here is treating your online shopping site exactly like your brick & mortar store, craft the customer experience with the same level of care.

When developing your program, understand what your customers want:

  • Easy to find products and deals
  • Personalized offers, sales, product suggestions
  • Inclusion of your weekly ad
  • Access to digital coupons
  • Timeframes that meet their needs like same day pick up
    As with any addition to the services you offer your customer spend time understanding their needs and how you can best meet them. Digital shoppers are impatient and delivering on the experience is key, ensure you have the time and resources to devote to the project to make it successful. Online shopping brings in incremental value in basket size but the value it brings in customer satisfaction is truly immeasurable.

My Beauty Routine

Several months ago I shared my complete beauty routine in this post. However, I’ve discovered some new favorites, so thought I’d republish this post with all of my updates! I’ve tried a ton of products over the years, so I’m excited to share my best beauty finds and the products I truly use every day.

For future reference, you can always find this post by clicking LIFESTYLE>>BEAUTY via the top navigation bar here on memorandum.com. If you’ve seen this post in the past, I’ve highlighted the new favorites in red as you scroll through the post, so you can check out the newbies quickly that way!

For a little context, I’m not a person who is willing to spend a ton of time on my makeup. Mostly because ten times out of ten, I will decide at 7:00 am that I love my bed more than I love my face. There’s an arguable misalignment of priorities there, but it is what it is. If the whole thing takes more than ten minutes, I’m outta here. For special occasions where I’m really doing the whole shebang (i.e. actually wearing eye shadow, eye liner, and/or lipstick—things that I don’t always wear on a daily basis) I’m willing to spend an extra five to ten minutes. But really, that’s all you got.

Today’s post is focused on my makeup routine and I’m going to do a separate post on my skincare regimen that details all of the more serious moisturizers, serums and magic potions I use, so stay tuned for more details on that. However, there are a few skincare products that are integrated into my makeup routine, so that’s where we’ll start today—with the underlying products that really get this party started…

1. Supergoop! City Sunscreen Serum 

I literally just ran out of this stuff, so didn’t have it on hand to photograph, but after cleansing my face in the morning (FYI, I’ve been using this First Aid Beauty face cleanser lately and l-o-v-e it), I apply a thin coat of this serum all over my face and neck. It’s anti-aging, super lightweight and has SPF 30 in it to ward off all the bad guys.

2. Clinique Dramatically Different Moisturizer

I’ve tried a ton of other daily moisturizers and I always come back to this cult favorite. It’s super lightweight, dries really quickly, and really does a great job of keeping my skin hydrated throughout the day.

3. Laura Mercier Radiance Foundation Primer

My skin isn’t particularly sensitive, but I do have a tendency to get preeeeetty damn oily. Because of this, I’ve tried SO many different primers—especially those that purport to help with oil control. Nevertheless, I always come back to this one because it really keeps my foundation in lock step.

4. *New Favorite* Make Up For Ever Step 1 Skin Equalizer Primer

I still love the Laura Mercier primer, but for periods of time when it seems my skin is particularly oily, this is a more serious oil combatant. It has worked wonders for me in keeping shine at bay and makeup in place. If you have combination skin, I recommend using your regular primer all over your face, and just dabbing this one in the areas that produce the excess oil (typically the t-zone, chin, and around the nose).

5. Makeup Forever Ultra HD Invisible Cover Foundation

Let me try to understate it: this is unequivocally the best ever foundation on the planet ever in history EVER. Given my tendency to oil up after a few hours, many foundations can start to look pretty funky halfway through the day. This foundation is super lightweight, looks truly invisible (yet still hides everything you need it to hide), has the best, most natural finish, and literally doesn’t budge all day. I’ve been using it for about 18 months now and might name my first child after it, the love is that deep.

6. Lancome EFFACERNES – Waterproof Protective Undereye Concealer

Waterproof undereye concealer and eye makeup is a top priority for me because I HAVE SO MANY EMOTIONS ALL OF THE TIME. Kidding. I actually just have super light-colored eyes which makes them a bit more sensitive to light, so on a random bright day without sunglasses, odds are my eyes will be watering. It’s awesome. This concealer stays perfect all day, absolutely never creases, and doesn’t move a muscle if your eyes water. Hands down the best concealer out there.

7. BeautyBlender Sponge Applicator

I give you a full line up of all my favorite makeup brushes below, but I’ve included the BeautyBlender here because I love using this to applying foundation primer, but I also sometimes use it to apply foundation and for general blending needs—foundation, concealer, contouring—you name it. It’s really great for applying foundation products (whether that’s a BB cream, CC cream, tinted moisturizer, foundation, etc.) when you just want a thin coat—perhaps for day time when you’re going for a more natural look. My favorite foundation above is super buildable—i.e. it can be layered to reach the desired coverage you’re looking for while still looking really natural, so I apply it with the BeautyBlender instead of my foundation brush below when I want a lighter look. Bottom line: it’s safe to say that the hype is legit on this one. It’s crazy good.

8. *New Favorite* Laura Mercier Matte Radiance Baked Powder Compact Highlighter

In the past, I’ve used the Tom Ford Shade and Illuminate Contouring Duet (in color Intense 1), and still HIGHLY recommend it. However, on a daily basis, for some reason, I just don’t love cream products. I find them impossible to keep clean, and when trying to achieve a natural look, I don’t find them nearly as easy to apply lightly as powder compact products. Enter my new contouring routine: this Laura Mercier Radiance Compact for highlighting and the Make Up For Ever Foundation Stick (which I discuss below!) for contouring. If I have a special night-time occasion, I’ll sometimes still use the Tom Ford Contouring Duet, but for day to day when I just want a dusting of highlight on my cheekbones, I absolutely love this Laura Mercier highlighter. It comes in a few shades depending on your skin tone, and blends so beautifully and completely invisibly. Personally, I’ve had a hard time finding highlighter that isn’t either (1) a weird tan, peach, and/or white shade or (2) too sparkly/shimmery. I don’t want to look like I’m going to a middle school dance, I just want a little extra cheek bone definition, mmk?

9. *New Favorite* Make Up For Ever Ultra HD Invisible Cover Stick Foundation

This is technically a foundation stick, and its formula is quite similar to my favorite liquid foundation discussed above, so it comes in all of the same great Make Up For Ever foundation shades. However, if you use it as a contouring stick like me, they recommend choosing a color that’s two shades darker than your regular foundation color, though I’d recommend going up three. They have a nice little video on Sephora’s site here that gives a brief overview on how to use it for contouring (you can skip to about 1:20 in the video). I apply it directly onto the areas of my face that I want to contour (forehead, temples, underneath cheekbones, and very lightly on sides of nose and jawline), and then blend with this Marc Jacobs contour brush. I absolutely love this stick for contouring because it’s easy to apply, blends beautifully stays completely invisible to the naked eye and is just all-around the the actual bomb.

10. Clinique Cheek Pop Blush

I’ve been using this blush since high school. I just love it. Some people complain that powder blushes fade quickly—welp, not this stuff. I apply it once in the morning and never touch it again. I also love this line because (in my opinion) it has the best shade selection. For my coloring, a blue-undertoned, almost plum-colored blush works best, and from my experience, those are very tough to find.

11. NARS Bronzing Powder

I’ve also been using this stuff since high school and there’s no question that NARS wins the bronzer game. I use this on my face and even dust some on my chest and shoulders in the summer. It has subtle shimmer, but looks totally natural and never orange which is the danger with most bronzers. Also, their Laguna shade somehow magically works on absolutely every skin tone.

12. Yves Saint Laurent TOUCHE ECLAT – Radiant Touch

This magic little pen is not a concealer, yet not a highlighter either. Soooo pointless, right? Wrong. I absolutely love it for brightening up areas that you don’t necessarily need to coat with concealer, but that you don’t want to brush with a true highlighter either. Whether it’s my t-zone, or the corners of my mouth, nose, or eyes, it’s the perfect in-betweener. Honestly, when covering a blemish, I actually use this stuff more than I use my concealer. Just kidding! I totally don’t ever get blemishes!! *flips hair* But for real, it’s super easy to use and covers anything without looking too heavy or shimmery. I actually keep one of these in my purse at all times too because it’s such a great multi-tasker on the go.

Iceland is perfect for first time solo female travelers

So you’ve decided that this is the year that you’re going to travel even if it means you’re going it alone. Your best friend, sister, partner, cousin, and that guy you kind of remember from junior high gym class are all too busy to join you. So what’s a girl to do if she wants an adventure but wants to feel secure in her decision while still adding an element of adventure?

Head to Iceland!

First off, Iceland is stunning. At some point, you will have seen so many waterfalls in one day that you will stop pulling over to take pictures of them. It seems that around every curve and bend in Iceland there’s a new mind blowing view specifically designed by nature’s hand to completely knock your socks off.

It’s also incredibly safe, the infrastructure is great, it’s clean, it’s easy to get around, and most importantly, it’s a little wonderland of adventures!

If you’re traveling solo for the first time, Iceland truly is the perfect choice; here are 6 more reasons why:

It’s a popular place

Heading off the beaten path and being one with nature is a wonderfully freeing experience, though as a solo traveler it can feel like it comes at the cost of being alone a lot. Thankfully in Iceland you can get the best of both worlds.

With such cheap flights from within Europe and the US available through WOW air, plus the growing popularity of Iceland as a stopover or destination in and of itself, you won’t have to be alone. In the last 5 years, tourism to Iceland has more than doubled.

That said, you don’t have to head too far if you do want some solitude. Half the time that I was in Iceland I was at popular spots like the Goðafoss waterfall where there were plenty of people around, and half the time I saw almost no other people, like at Ásbyrgi canyon.

Pro tip: Give yourself enough time to stay in the capital, Reykjavík, for a few days and chances are good you’ll be able to meet others who will join you for part or maybe all of your trip if you want to share the journey.

It’s the safest country in the world

I couldn’t believe it when I pulled into the parking lot of the grocery store outside of Reykjavík and saw someone get out of his car, leave the key in the ignition, and go in to do his grocery shopping. That’s how much people trust each other in Iceland. Even minor crimes make major headlines there because they just don’t happen very often.

According to the Institute for Economics and Peace, Iceland is the safest country in the world with a low violent crime rate, a low theft rate, and a high standard of living with a responsive police force. In other words, you’re statistically safer in Iceland than you are at home.

The locals are friendly and speak English quite well

If you’re traveling alone for the first time, the idea of being lost without any ability to communicate can be pretty terrifying. Thankfully, English is very widely spoken in Iceland. I came across plenty of locals who could’ve easily passed for a North American with their flawless accents.

I also found that the locals to be friendly, which always makes for a more pleasant solo traveling experience.

It’s easy to navigate

Most of the main attractions that visitors to Iceland will want to see are off of a road that goes in a circle, either the golden circle day trip outside of Reykjavik or the ring road, which more or less takes you around the circumference of the island.

The roads are well-maintained, there are plenty of places to pull off and take photos, and they are well-marked, too. so even if you don’t have someone riding shotgun giving you directions, you’ll be able to find your way.

Iceland was made for road trips.